Farmers 360° Link is a technology-driven venture that is redefining how consumers and smallholder farmers connect around the world
The Challange
Live Access was commissioned to develop a comprehensive content marketing strategy for Farmers 360° Link, communicating its mission, initiatives and impact while building engagement with farmers, partners and conscious consumers. In collaboration with Mitsui & Co. and ETG, Live Access also supported blockchain-enabled cotton traceability, export verification and the digital verification of farmer networks across Zambia and Central Southern Africa
What did Live Access do
Live Access delivered market intelligence and content marketing support for Farmers 360° Link, working with Mitsui & Co. and ETG to strengthen cotton traceability, supply chain transparency and international visibility The work combined field level research and digital verification of farmer networks with traceable video and photographic documentation of cotton farmers. Live Access also developed impact-driven storytelling assets to communicate the initiative’s mission, demonstrate its impact and engage farmers, partners and international stakeholders, supporting its positioning for international recognition, including Forbes 30 Under 30 in 2025.
