Cavendish University Zambia (CUZ) is a private university located in Lusaka, Zambia. It was opened in 2004 and is the first private university to operate in Zambia.
The Challenge
Cavendish University Zambia sought to strengthen its digital presence and connect with a broader audience of prospective students through engaging, platform-specific video content. The challenge was to communicate its academic offerings, campus experience and student opportunities in formats suited to the evolving consumption habits of audiences on platforms such as TikTok and Facebook.
What did Live Access do
Working closely with Cavendish University Zambia’s Head of Marketing, Live Access developed and produced a series of university marketing videos featuring influential Southern African personalities, including William KRM, Madam Boss and Dillish Matthews. The campaign leveraged their reach and audience appeal to promote academic programmes, student sign-ups and scholarship opportunities. Through engaging, personality-driven content, Live Access helped the university communicate its value proposition, expand its digital reach and connect with prospective students.
