Businesses with strong social media presence have the capacity to build strong relationships with their followers. They do so by establishing themselves as experts and educators on a specific topic and actively share that expertise with their followers and readers via social media.

They frequently post valuable and entertaining content that is rapidly shared via their followers, on a variety of platforms. Skilled business professionals understand that they must remain in frequent contact with their followers and are constantly looking for new ways to improve that connection.

One of the emerging mediums of connecting with social media users is live streaming. It enables businesses to stream video footage and receive real-time feedback from followers.

There are many excellent live stream applications available, including Periscope, Facebook Live, StreamUp, YouNow and Instagram Live. These apps offer businesses and entrepreneurs an exciting opportunity to increase their viewership and diversify their revenue streams.

For instance, entrepreneurs and influencers  have been using Facebook & Instagram live since day one of its introduction and is successfully promoting their personal brands through these mediums till this day.

This article outlines some of the benefits of live streaming for businesses and how they can create new sources of revenue with this great new technology!